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We believe thoughtful is beautiful. That is why we have infused thoughtfulness in every drop and detail.

Bringing Beauty, Light
and Life to India's

At JSW Paints, We believe in true beauty is not just looking good, but also in thinking and doing good. That is why we venture beyond the superficial to explore the beauty and potential in everything around us. To get inspired to make our world, our home our community even more beautiful.

Our growing pan-India presence, fully automated manufacturing facilities and consistent focus on innovation, help us cater to the changing and growing aspirations of our country, with precision and efficiency.

Latest Think Beautiful Films

JSW Paints - Independence day -Think Beautiful Film

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#LetsThinkBeautiful with JSW Paints - Dadi Film

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JSW Paints - Newborn baby welcome home Film

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Any Colour One Price

We have thoughtfully taken the path-breaking step to offer Any Colour at One Price in a product, for the first time in India. We are the first paint company in India to give you the freedom to choose your favourite colours without paying extra.

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Water Based Paints

The promise of Simple, Swift & Sure is delivered through our water-based paint brands for homes that use no solvents, are low on VOC, and totally family-friendly.

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Humanised Touch

JSW Paints Buddy will assist you to make an informed choice about colours, and products and even find a contractor if required.

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Ergonomic Packaging

Our rectangular, roller-friendly packaging is designed to save space, transportation costs, easy storage, and reduce the waste of paints.

Our growing pan-India presence

We have two state-of-the-art manufacturing facilities, one at Vijayanagar, Karnataka and another at Vasind, Maharashtra.

Vasind, Maharashtra
Vijayanagar, Karnataka

Carrying a legacy of pioneering excellence

The US$ 22 billion JSW Group is ranked among India's leading business houses.

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